Reel Designer

How to Use Video to Optimize Your Email Campaign

When it comes to getting your message across quickly, there is nothing that works as well as video technology. So, if you feel your email campaigns could be better, why not amalgamate the two? Videos in your email marketing can help to improve conversion rates, build brand awareness, or even educate.

It’s an optimization tip that can pay dividends for your brand. It shouldn’t be used in isolation, though. Read through the info graphic from 99firms for tips on how to get the most out of each email campaign.

Why Include Videos?

Ten years ago, a video in an email was cumbersome. It increased the file size dramatically and was maddeningly slow to open. You would have to watch it on your PC. With new tech, this has changed. People are now able to watch videos over a range of different devices and expect the media to load quickly.

Here are the top reasons for including videos:

Lights, Camera, Action!

Hold on, before you pull that camera out. The actual shooting of the video is the last thing that you are going to do. You have a lot of homework to do before you get started (don’t worry, it’s going make it even better).

Start out by defining the goals you want to achieve with the campaign. Here are some possible goals:

In all three above, the ultimate goal is to try and sell more nail polish, but you are going to achieve it in different ways. The first video can be an outright plug. The second video is more about showing what it looks like and how to use it. People watching this have presumably bought it already, so no sales talk.

The third video could be a hybrid between sales and a tutorial. Those watching are learning something useful. It, therefore, benefits them to watch the video whether they buy or not. At the same time, using your product keeps it front and center in their minds

Define the Players

Now it is time to do some research.

Bring The Plan Together

Now you want to be able to block out a step by step plan for the campaign. Before you get start, determine the following;

Create your to-do list with all of the above in mind. You need to have the essential material for the shoot ready before you start.

Once you have got the plan laid out, shoot the best video that you can. Make sure that the lighting and sound is spot on and, ultimately, offer a great video experience to help enhance your brand image. Check out the 99firms Info-graphic here.

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